Hi, I’m Anna Bates, Founder of Room 11 Coaching and an EMCC Accredited Transformational Coach.

I work with directors and leadership teams who want to improve commercial performance by changing how their people communicate, both internally and with customers.

With nearly 20 years’ experience in business leadership and sales, I specialise in telephone-based sales, customer communication and culture development. My work blends coaching and training through my Coach-Train methodology, a structured and practical approach that builds both skill and confidence so that change actually sticks.

My Three Core Offers

The Person at the End of the Phone™
A six-month Coach-Train programme designed for contact centres and sales teams who rely on the phone.
We move teams away from transactional order-taking and into confident, consultative, client-focused conversations.
The result is higher conversions, stronger relationships and a team that genuinely enjoys picking up the phone.

Delighting Customers – All of Them, All of the Time
A culture-shifting customer experience programme for multi-site organisations.
This programme equips teams with practical communication frameworks to improve consistency, lift NPS and strengthen internal collaboration. Service becomes a commercial advantage rather than a reactive function.

The Thinking Space – High Performance Coaching for High Performing Men
A confidential six-month coaching engagement for senior men carrying significant responsibility.
Two 90-minute sessions per month of protected, strategic thinking time.
This is not advice.
It is not performance management.
It is not therapy.
It is professional, non-directive coaching delivered at Practitioner level under the EMCC framework.
A space to think clearly.
To examine decisions before they land.
To separate pressure from performance.
To strengthen judgement, leadership presence and emotional control.
For men who are trusted by many, but rarely have somewhere to think out loud themselves.
£6,000 for six months.
Enquiries are handled directly and confidentially.

I integrate Transactional Analysis and Appreciative Inquiry into my work, creating the conditions for psychologically safe, strengths-based thinking that leads to clear commercial outcomes.

I attend regular supervision and adhere to the EMCC Code of Ethics and Competency Framework.
If communication sits at the heart of your business, get in touch,

Anna